Thursday, May 14, 2009

RIP: Chrysler

Chrysler Corporation died Thursday following a long period of neglect.

The post-mortem examination established suicide as the cause.

The end came as the company fired one-fourth of its 3200 dealers leaving many areas without a Chrysler-Dodge-Jeep dealer.

18 of those dealerships are in Wisconsin ranging from Dodge City in Milwaukee to Quinn Motors in Ellsworth.

Nearly 40,000 people work at the 789 dealers which as of June 9 will no longer sell Chrysler products. The troubled automaker refused to buy cars, tools and parts back from the terminated dealers.

The loss of so many dealers will mean lost sales, property and income tax dollars in the affected communities as well as a decline in charitable contributions.

As for customers, Chrysler's attempts to mollify them probably won't work.

Here's a good example.

Take St. George, a fast-growing community in southern Utah about two hours north of Las Vegas.

There's one Chrysler-Dodge-Jeep dealer in town Sun Country, established in 1945 and known as southern Utah's number one Dodge dealer. Until now.

Sun Country is closing, leaving Chrysler, Dodge and Jeep owners with nowhere to go -- not even 50 miles up the road to Cedar City which has its Chrysler dealers on the hit list.

With no reasonably accessible product support in your area, why would you want to buy a Chrysler product?

No doubt that question will be on the minds of a lot of prospective Chrysler owners -- and you can't blame them.

1 comment:

Minor said...

For a true business men negligence is not good. Kalamazoo