Sunday, March 9, 2008

Roundy's: Misplaced apology

Tonight I saw a sign at a Pick-N-Save store apologizing for "raising the price" of cigarettes because of an increase in the state cigarette tax.

Say what? Let's look at this more closely.

The price of the cigarettes is set by Roundy's, owner of Pick-N-Save. The tax is set by the legislature. Of course, if the legislature ups the tax, the cost of cigarettes will go up but the base "price" didn't actually go up unless Roundy's decided to increase it as well.

It may be a question of semantics, but it sure seems wimpy of Roundy's to "apologize" for something beyond its control. And, if the increased tax keeps more cigarettes out of the hands of minors, as most research says, why apologize?

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