Wednesday, February 27, 2008

Beaner's, er, Biggby: Taking perceived political correctness to a new low

If you haven't noticed, the Beaner's coffee place on 75th Street is now called Biggby's as the Michigan-based corporate franchise parent decided it didn't want to offend Latinos who may consider "beaner" a derogatory term.

I'm against racism and all for cultural sensitivity but this is utterly absurd. There's a rational relationship between coffee -- the coffee beans -- and the business of selling gourmet coffee blends. There was never any intent -- or even any credible claim -- that the company maligned Latinos.

It would be a different story if it was "Beaner's Mexican Restaurant" or "Dago's Pizza." Should "Cracker Jack" be renamed because "cracker" is sometimes used as a derogatory term to describe white people? What about "Spic and Span" floor cleaner?

Sensitivity is one thing. Stupidity is another.

I wonder what comedian Carlos Mencia -- who proudly calls himself a "beaner" -- would say about this?

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