Breaking news from Missouri:
Missouri is cracking down on drunk driving for the next couple of weeks. It's not just DUI checkpoints and extra officers on the road. There's also a big public awareness campaign -- radio ads, PSAs and, new this year, talking urinal cakes.
The state bought about 200 urinal cakes, which will be distributed to bars in Kansas City, St. Louis, Springfield and Columbia, a MoDOT spokeswoman said. When in use, a lady's voice emanates from the urinal, repeating the following words:
“Hey big guy, going out tonight? Having a few drinks? Make sure if you’re drinking, you find a sober driver. Because if you drink and drive, the next urinal you use could be in jail. Remember, your future is in your hand.”
New Mexico and a few other states have used talking urinal cakes with a lot success, the spokeswoman said. Most fatal car wrecks involve young men, so officials hope this is a unique way to catch their attention.
Each cake costs $22.50. They're being paid for with federal funds and usually last two to three months. The state lets the bar keep them.